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The factory is a space for Rob Dyrdek to manage two aspects of his life: business and pleasure. Essentially, the space is meant to make your fantasy come true (hence the show's title). It contains two distinct areas - the world's first all-concrete indoor skate plaza and an office complex, which was coined "Corpo" (short for "corporate"). Dyrdek also had a recording studio installed nicknamed the "Hands of God Studios", which was built for his cousin, Christopher "Drama" Pfaff.

The skate plaza section of the Fantasy Factory contains several ramps, a half pipe, several hand rails and ledges, as well as a street snake, several basketball hoops and a foam pit. Upstairs in "Corpo", Rob built offices for his manager, lawyer, cartoon artist, and all of their assistants and secretaries. Downstairs, Dyrdek has his own office complex, as well as a smaller version of his office complex for his cousin Drama. In the third season, Rob gave part of his office to Drama, with the old small office being converted into a "cage" office for Rob's cousin Scott Pfaff otherwise known as 'Big Cat'.

The show regularly features Dyrdek's three-wheeled motorcycle, a white Campagna T-Rex, various inventive basketball shots, people getting shot by the tennis ball gun, and various methods of flying into the Fantasy Factory's foam pit. It also features Rob Dyrdek attempting to break multiple world records, and working with various celebrities, professional skateboarders and internet sensations.

The third season premiered on MTV July 12, 2010, in the US.

On October 4th, 2010 Dyrdek stated in a live broadcast from Ustream that Season 4 will begin filming in January 2011 and will possibly air Spring 2011. He also stated that Christopher "Big Black" Boykin will be returning for Season 4. He has stated through Twitter that 'Big Black' will be a part of the regular cast for this season.